Beatrice Smedenman
20 February
15:00-15:45
Online
Customers expect speed, transparency, and hassle-free aftersale processes—and regulations are catching up. If your post-purchase strategy isn’t cost-efficient, automated, and compliant, you’re leaving money on the table (and risk running into legal trouble).
Beatrice Smedenman, Associate at MAQS – Beatrice specializes in e-commerce law, helping businesses navigate consumer rights and sustainability regulations. She ensures brands stay compliant with upcoming EU rules while optimizing their legal strategies.
Anna Domander, Legal Director at MAQS – Anna has extensive experience in commercial law, focusing on regulatory compliance and risk management. She’ll break down the key legal aspects of after-sales compliance and what businesses need to prepare for.
Peter Hietala, Founder of Inretrn – Peter is passionate about transforming returns and after-sales into strategic advantages. With expertise in automation and logistics, he’ll share how brands can cut costs, improve efficiency, and stay compliant with new EU regulations.
Beatrice Smedenman
Anna Domander
Peter Hietala
Return room
Our model cuts lead times in half. Through a seamless digital return journey on your website, we optimize automated transport, steamline return flow control, and enhande the efficiency of refunds.
Return insights
Use your info to your advantage. Understand return insights, optimize order placements, and get real-time data to forecast order placements.
With Inretn, you will definitely find profitability.
Joakim Häll
HEAD OF CUSTOMER SERVICE, KIDS BRAND STORE